Content strategy that converts: from protocols to platforms.
Content strategist with 10 years of experience. 5 in B2B SaaS, 5 in Web3/crypto. I've built and scaled content engines for protocols like Aptos, io.net, Kava, and Kraken. My approach: data-driven strategy, conversion-focused execution, and systems that compound over time. English M.A. background. Based in Welland, Ontario.
BlockgeeksBlockgeeksData-driven content strategy with measurable impact across social, SEO, and executive ghostwriting.
Total impressions across five months, with the breakout concentrated in the final month.
Average views per post increased 174% while monthly posting volume decreased from 38 to 20 posts.
Growth in estimated monthly organic visits, from 5,097 to 27,022.
The story is not just total reach. The insight is the October acceleration: average views and monthly impressions both broke out after a consistent executive voice took shape.
Average views per post increased 174%, from 1,412 to 3,871, while monthly posting volume decreased from 38 to 20 posts.
Across the full domain, estimated monthly organic visits increased 430%, from 5,097 to 27,022. The blog-subfolder results below are reported separately.
Grouped by the job I get hired to do, not by format. Each chapter opens with its strongest proof: the real posts, articles, decks, and video, linked to the originals.
01 / 04 · Executive ghostwriting
For Aptos CEO Mo Shaikh and Jay File, Lite Strategy
Scripted video · Oct 4, 2024Watch here
Short-form thought leadership for technical founders: scripted video, partnership news, product education, market narrative, and launch commentary.
+469% follower growth23.8K avg views per post in OctSee the chart in Results ↑
“RWAs & institutional-grade DeFi are not just coming to Aptos. They’re here.”@Moshaikh · Nov 13, 2024
Partnerships · Nov 13, 2024BlackRock chose Aptos for its tokenized fund, BUIDL
Tech education · Oct 30, 2024What TradFi has to figure out in the next 12–18 months
Market narrative · Oct 24, 2024Stripe buys Bridge: Aptos is approaching a tipping point
Events · Oct 8, 2024World Expo 2025 Osaka runs on a wallet built on AptosJay File · Lite Strategy
02 / 04 · Launch narrative + product education
For Seamless Protocol, PowerDAO, Kava, TAC, Ctrl Wallet, and Moonbeam
Seamless · Leverage Tokens launch thread · Jun 19, 2025Watch here
Seamless Leverage Tokens, from litepaper to go-live: the launch thread, product education that makes a DeFi primitive easy to evaluate, and the protocol’s strategic narrative.
More launches & explainers
PowerDAOPower Protocol Whitepaper
KavaCosmos-native USDt Deep Dive
TACTelegram Mini Apps Explained
Ctrl Wallet“Bear markets are for building.” The rebrand launch
Ctrl Wallet“Ctrl is for everyone.” The new app and extension
@MoonbeamNetworkOur dApp is the best way into the Moonbeam ecosystem. Just 3 clicks to become a proud $GLMR holder.
MoonbeamThree clicks into the ecosystem
03 / 04 · Long-form, SEO, web copy
For io.net, decentralized GPU compute
io.net 2024 Year in Review · archived copyRead
Company narrative, case studies, homepage positioning, and brand social for decentralized GPU compute, written for AI and infrastructure buyers.
Case study · archived copyHow io.net cut AI research costs 92.8% for a Frodobots–UC Berkeley project
Website copy · io.netHomepage and product positioning for AI and infrastructure buyers
X thread · Jan 29, 2025DeepSeek R1: what you need to know, and why it matters
X post · Jan 16, 2025“DefAI is the rocket engine, @ionet is the propellant”
X post · Jan 14, 2025“@ionet has GPUs. AI needs GPUs…”04 / 04 · Full-funnel B2B marketing
For Nulogy, Top Hat, Personify, and Blockgeeks: decks, collateral, video, landing pages, and a course
Awareness → consideration → decision
Nulogy · AwarenessAwareness & Consideration Collateral
Top Hat · ConsiderationInteractive Texts Product Booklet
Top Hat · ConsiderationInteractive Texts Product Overview
Nulogy · ConsiderationExecutive Keynote
Nulogy · DecisionModular Business Case Deck
Personify · ReferralThe Amazing Referral Race
Blockgeeks · EducationCrypto Investing Masterclass
I was born and raised in Toronto, but have lived in words for as long as I can remember.
I earned two degrees in English (Hons. B.A. and M.A.) and started a third, a Ph.D., while working nights as a DJ and barback on Queen St West. Soon after, I realized that the things I thought mattered - and what actually mattered - were quite different. So, I left academia, got married and started a family.
After grad school, I repurposed my academic training as a writer, researcher, and educator into content marketing at some of Toronto's fastest-growing B2B SaaS companies: Nulogy, Top Hat, Personify, 7shifts. I created everything from whitepapers and sales decks to video productions and full website refreshes from scratch.
When the pandemic hit and our first son was born, I discovered crypto. I bought BTC and ETH, stored it in a hardware wallet, experimented with DeFi, traded NFTs, bridged assets across ecosystems, yield farmed, got rekt, lurked Discord servers and obscure Telegram channels. All in pursuit of learning and alpha.
What I found instead was a terrible need for high-quality content. So I took the opportunity and made it my mission to work in Web3, creating informed, helpful, high-quality content for the audiences that needed it.
That led me to Kraken, then LayerZero (first marketing hire), Waves Labs, Kava Labs, and io.net. Building content engines that drove real results: 9M+ impressions, 430% growth in estimated monthly organic visits across io.net's full domain, ghostwriting for CEOs of a massive onchain finance pioneers Aptos and Lite Strategy.
Recently my consulting practice has let me go deep into the AI innovations that are transforming the entire sector. I provide AI enablement and strategic marketing services across the funnel to small buisness owners and high tech startups alike.
I am profient at building agentic workflows, managing token spend, building skills and plugins, creating custom applications and creating high-quality content that ranks, drives engagment, and educates at a rate that even a year ago, would have been impossible. Its an exciting time to be in the industry.
